The New Leaf Podcast

300 Enquiries from One Post: Sarah Drakard’s Authentic Marketing Secrets

Daniel Hobbs Season 1 Episode 10

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0:00 | 25:33

Sarah Drakard joins Daniel Hobbs to discuss her 13-year journey in the financial services industry, exploring the unique challenges and rewards of balancing a solo business with motherhood. This episode is a masterclass in lead generation through authenticity and the clinical importance of holistic financial planning.

Key Takeaways:

  • The Motherhood Balance: How to navigate the "curse" of CPD and compliance shifts while enjoying the flexibility of self-employment.
  • Will Writing as Lead Gen: Why wills are the "cornerstone" of Sarah’s business and a powerful way to build immediate trust.
  • Marketing via Vulnerability: The story of the viral "Mum’s group" post that led to 300 enquiries without a single sales pitch.
  • The Power of Protection: A heart-wrenching case study on why advisors must push for cover, even when clients believe they are uninsurable.
  • Tech-Driven Growth: How the "Underwrite Me" tool transformed protection from a secondary thought into a core business pillar.

Resources:

About New Leaf Distribution:

New Leaf Distribution is a premier UK network dedicated to supporting financial advisors with robust compliance, cutting-edge technology, and a community-driven approach to business growth.

The New Leaf podcast is for people turning over a new leaf in financial advice. Learn more about how New Leaf Distribution supports advisers at www.newleafdistribution.co.uk